Friday, July 18, 2008


This week, in the middle of the videogame industry's largest showcase, the Electronic Entertainment Expo (E3), a tragedy befell the videogame community. For the past few months Bungie Studios, creator of the Halo series of games, had been teasing that something new was in the works. Many speculated that it would be another entry in the Halo series. Last Friday Bungie put up a countdown clock, ticking down to Wednesday morning. Fans were ecstatic, on Wednesday they would get to see something new, something marvelous. That day never came.

With just 12 hours to go, the countdown stopped. A message appeared on Bungie's website from Bungie president Harold Ryan, it read:

"For the last several months, we've been building toward a reveal of something exciting that Bungie is working on. We were looking forward to sharing that with our fan community during the week of E3. However, those plans were changed by our publisher.

We realize that many of our fans are disappointed by this turn of events. Members of the Bungie team share that disappointment."

So Microsoft, the 'partner' mentioned above, decided at the last moment to pull the plug on the reveal. Fans went nuts. Websites went nuts. Even the LA Times went nuts, interviewing Don Mattrick (the strangest portmanteau of a name ever), head of Microsoft's Xbox division, who claimed that the reveal was pulled " help trim its E3 presentation to under 90 minutes, from 2 1/2 hours, to accommodate attention-challenged reporters. 'We had an embarrassment of riches', said Mattrick." Thanks Don.

So it looks like we'll have to wait to see what gaming goodness Bungie was going to reveal. In the meantime, please enjoy this video above - it's the funniest thing I've seen all week.

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